The challenges of Life Science Companies in digital health
Life science companies are changing from product manufacturers to solution providers. They assist medical professionals in collaboration with patients in relation to a product or device based on valuable services. However, in order to evaluate the relevant findings regarding their products, they must have access to the users (medical professionals and patients), as well as the connectivity to the primary systems (EHR, practice software, hospital software). Many life science companies focus their activities on single, digital enterprise solutions such as health apps on mobile phones or third-party coaching programs, which in turn reach only a fraction of the users who would be needed for a useful data analysis, but not on the qualitative data of the Primary systems because there is no integration. Medical professionals do not use company insulated solutions. They offer only a part of the information and possibilities they need for their daily work. In addition, the challenges of out-center cooperation and communication in interdisciplinary teams can not be solved. But a rethink is underway in the industry. Advanced companies rely on integrated, collaborative systems, which are not intended to place the company name and the logo in the center. It is much more important for her to build a partnership with the doctor so that the door opens wide for the next visit.