
Support your products with valuable services and create real added value for your customers based on collaborative measures.
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Differentiate yourself based on valuable digital services relating to your products.
The products and equipment/tests from life science companies are always comparable with very few opportunities for differentiation. Get to know your customers’ requirements using digital data and support them in their daily work with the patients. This allows you to make the leap from being a product supplier to a solution provider, to being seen as a partner and to opening doors at medical practices and centers.
Push activities in the direction of the doctor are less well accepted and are rather counterproductive. The new marketing and sales activities focus on a cooperative relationship with the doctor and provide the doctor with tangible added-value (inbound marketing). But how can this added value be generated? By using Care Integrator to offer comprehensive digitisation in relation to your products from the doctor to the patient. Using feedback and learning, your representatives can support the doctor in a targeted manner in tandem with the product for the patient.
But how can such digital support for your product be implemented? There are many options, depending on where it is useful to support your product or what measures you are currently focusing on. A simple measure can be realised in the form of product-supporting documents or by releasing videos on patient support. You also have the option of working with KOL groups and to discuss study results. Your representatives can of course network directly with the customer.

Tailored applications solve your challenges.
In the collaborative interface from Care Integrator, we assist you with your customer requirements in relation to your products or activities directly. We help you to analyze your requirements and find customer-oriented solutions. Thanks to flexible and efficient programming, we can prepare cost-effective and fast digital solutions in the form of in-house applications for you. And all within a secure environment with options for connecting to your traditional systems and solutions.
Depending on what products you offer – if you are a manufacturer of medical devices, we can make device data exchangeable for medical professionals in connection with the patient using an application in Care Integrator. Or would you, as a diagnostics company, like to offer POCT at the pharmacy? We can find a way to support this too.
For a pharmaceutical company, applications are available for offering useful support to the doctor in connection with the patient (adherence, real world data, measurement of quality of life, etc.). As an insurer, you can use Care Integrator to support case and care management in a targeted manner or support occupational health management at companies.

Help your customers to reduce complexity.
Medicine is becoming more individual and more complex. Medical professionals are faced with the major challenge of basing their treatment decisions on many factors and data for the successful treatment of patients. Help your customers to organize themselves in a more simplified and efficient manner within the context of such increasing complexity. Care Integrator helps you in a secure and compliant way to provide ongoing support for your products through to the end customer and to learn for valuable feedback data.